DES MOINES — Google searches for Sens. Ted Cruz (Texas) and Marco Rubio (Florida) nearly doubled in the month of December in Iowa — a possible indicator of increasing support levels in the months leading up to tonight's caucuses.
Searches for Republican front-runner Donald Trump dwarfed all of his closet competitors, however. In Iowa, he averaged more than 32,000 monthly searches from May to November. In December, that number jumped a bit to 40,500, according to data-driven digital marketing company iQuanti.
But Cruz and Rubio saw the biggest spikes in the Hawkeye State — with their search volumes jumping by 83 percent each in the month of December, to 14,800 for Cruz and 12,100 for Rubio. Previously, Cruz averaged about 6,300 monthly searches and Rubio averaged 5,672.
In Iowa, where many caucusgoers remain undecided until the very last minute, a spike in interest in the final months could spell good news for the Texas and Florida senators who are hoping to make strong showings in a state where Trump has consistently led in the polls for months.
The data also shows the most common keywords searched with candidate names. The keywords often searched with Trump include "wife," "daughter," "bankruptcy" and "education."
For Cruz, Iowans searched "age," "wife," "birthplace" — a reference to his birth in Canada — and "debate."
Rubio's searches by Iowans included keywords like "family," "platform" and "how old."
See all the data here: