Uber, a leading ride-sharing service, has installed a one-minute moment of silence in its app, encouraging users to "reflect" on recent gun violence and "think about what we can do to help."
The message, which appears when customers open the app, was installed one day after the deadly Dallas police ambush that left five officers dead and seven others wounded. Two civilians were also hurt in the attack.
"Our hearts go out to the victims of this week's terrible gun violence," the statement reads. "As a show of solidarity to all affected, you'll see a peace sign in our app. As we move around our cities this weekend, let's take a moment to think about what we can do to help."
The deadly rampage, believed to be carried out by one gunman, Micah Xavier Johnson, took place during an otherwise peaceful Black Lives Matter protest in downtown Dallas. The rally was sparked by the officer-related deaths of two black men in Minnesota and Louisiana earlier this week.
In addition the the moment of silence, Uber also changed the icons of the Uber X cars to peace symbols.
The message gained attention when several trying to use the service posted screen shots of it on social media. The note announced to users they would be unable to request rides for one minute, asking instead that they fill the time reflecting on the events in Dallas, Minneapolis and Baton Rouge.
The suspected Dallas sniper was ultimately killed by a robotic bomb after a lengthy standoff with law enforcement.
(H/T: BuzzFeed News)
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