Thirty minutes before Wednesday night's final debate of the 2016 presidential campaign, Donald Trump's Facebook page launched a live video feed some have called a "beta test" of the much-rumored "Trump TV" channel.
Trump's Facebook Live broadcast featured a professionally produced debate preview hosted by an anchor and complete with guests such as former Arizona Gov. Jan Brewer (R). There was even a "news crawl" along the bottom of the screen. As the debate started, the live streaming switched to carry the debate, just as the television networks did.
Hours after the debate ended, the BBC asked on Twitter, "Did we see a preview of Trump TV before the start of the final debate?"
Buzzfeed noticed the possible soft launch of Trump TV, too.
Fueling the speculation were call backs to a Tuesday New York Times report that Trump's son-in-law, Jared Kushner, was in talks with possible financial backers with with experience in funding media enterprises.
Trump TV or a channel dedicated to feeding news and opinion to the faithful Trump fans has been talked about for more than a year. It was September 2015 when Trump's friend Donnie Deutsch asked the candidate, “Do you actually want that job, or do you just want to win?” Trump dodged the question, not directly answering yes or no.
“All he had to say was ‘Yes, of course I want the job. I’m running for president. What a dumb question,’” Deutsch said on MSNBC. Ten months later, Deutsch was still pushing his belief Trump is not really focused on the White House.
In case you missed Donald Trump's Facebook presentation of the debate, watch it here:
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