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Trump's campaign has spent more money on hats than on internal polling


The focus on branding is certainly noteworthy, given the rumors circulating that Trump may launch a conservative media outlet.

Donald Trump's "Make America Great Again" campaign hats (Jessica Kourkounis/Getty Images)

It's all about priorities.

According to Federal Election Commission filings flagged by the Washington Post, Donald Trump's presidential campaign spent $1.8 million on internal polling between June 2015 and September, compared to the $3.2 million it spent on the businessman's signature "Make America Great Again" hats.

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