Keurig and Anheiser Busch InBev are working together to create an in-home machine that brews beer, wine, cocktails, and mixers, according to a press release.
The machine likely won't be released anytime soon, as the companies are still in the initial research phase, but with the Anheiser-Busch label, if the venture succeeds it could lead to home-brewed versions of Budweiser, Corona, and more at the touch of a button.
The companies said that they will use the technology from the previously released Keurig Kold, a cold beverage maker that flopped nine months after it debuted because it was unable to compete with SodaStream. The product was so unsuccessful that the company handed out refunds to customers who purchased the product, which retailed for $370.
If the joint venture is successful, it could be the boost Keurig needs for revival after its stock price dropped 70% between 2015 and 2016.
SodaStream, Keurig's Kold machine competition, already sells a SodaStream Beer Bar in a few European markets. They released the product last May, and plans to introduce it to more countries in 2017.
Sara Gonzales
BlazeTV Host
