Planned Parenthood recently used an eyebrow-raising slang term to promote its new video: “slay.”
In a post on the group’s website promoting a new video from writer and director Joss Whedon about the organization, Planned Parenthood urged supporters to “Watch. Share. Slay.”
“If there’s anything we’ve learned from Joss Whedon (Buffy the Vampire Slayer, Firefly, The Avengers) over the years, it’s this — every single one of us has a hero inside; and it’s our responsibility to use our superpowers to slay,” the organization posted.
The group said Whedon’s “powerful and chilling” video depicts “what people’s lives could look like without Planned Parenthood.”
Planned Parenthood then asked supporters to watch the video “and then share, share, share, using #IStandWithPP. That’s how we slay, that’s how we win.”
The term “slay” has recently been used in elements of pop culture to describe someone who is successful, but some Twitter users found Planned Parenthood’s use of the term provocative, given that the organization is the nation’s largest abortion provider:
Whedon shared his video about Planned Parenthood on Twitter: