Although Fox News host Sean Hannity appeared to revel in his fans boycotting Keurig and destroying their products, it didn't prevent another major company from similarly dropping its ads from his show. It's automaker Volvo.
Why did they drop Hannity?
While the company didn't issue a statement clarifying the reason behind its decision, it announced the decision on social media in response to a campaign orchestrated by left-wing activist organization Media Matters.
Angelo Carusone, the president of Media Matters, applauded the announcement from Volvo on his social media account. Media Matters had targeted Hannity for pushing the conspiracy theory over the death of DNC employee Seth Rich in May. The group reignited its campaign when Hannity had Alabama Senate candidate Roy Moore on his radio show to defend himself against sexual harassment accusations.
"We have spoken with our media agency and have advised them to cease advertising on the show," the Volvo Car USA account tweeted.
Spread the word. Confirmed: @VolvoCarUSA confirms that they have removed their ads from Sean Hannity's show. https://t.co/nPT2Tz4nof— Angelo Carusone (@Angelo Carusone)1510621580.0
The Keurig boycott
Prior to Volvo's announcement, Media Matters' campaign had persuaded Keurig to drop its advertisements until an online social media boycott caught their attention. The company has since walked back on its statement about dropping its Hannity ads.
The O'Reilly connection
In April, Glenn Beck obtained a document that appeared to link the campaign to fire Bill O'Reilly from Fox News because of sexual harassment claims against him, with Media Matters and Hillary Clinton. Carusone commented on that campaign as well.
BTW, media buyers/advertisers recognize problem of sexual harassment at Fox News and w/O'Reilly. Many expect more women will come forward.— Angelo Carusone (@Angelo Carusone)1492551752.0
Didn't get chance to say this on air: Bill O'Reilly won't be the only one to get fired. Fox News co-president Bill Shine will go too.— Angelo Carusone (@Angelo Carusone)1492569258.0
Bill Shine resigned the next month.