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With the season for Christmas shopping now in full swing, Amazon is testing out a new service for much faster deliveries.
On Monday, Amazon announced the limited launch of Amazon Now, a delivery feature promising swift deliveries in 30 minutes or less.
Amazon Now is first launching in parts of Seattle, Washington, and Philadelphia, Pennsylvania.
The announcement called the service "ultra-fast" delivery.
Amazon Now is first launching in parts of Seattle, Washington, and Philadelphia, Pennsylvania.
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Photographer: Bess Adler/Bloomberg via Getty Images
The service focuses on essential household items and groceries. Amazon's press release explains it will be using "specialized smaller facilities designed for efficient order fulfillment."
Prime members will have to pay delivery fees starting at $3.99 for an order, and non-Prime members will have to pay $13.99.
Amazon will continue to offer Prime members its usual same-day, overnight, and next-day delivery options.
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