Chick-fil-A is set to become the third-biggest restaurant chain in the United States, only surpassed by McDonald's and Starbucks.
What are the details?
The Wall Street Journal tweeted the news on Wednesday, writing, "Chick-fil-A is poised to become the third-biggest U.S. restaurant chain by sales, trailing only McDonald's and Starbucks."
Chick-fil-A retweeted the news, writing, "It's our pleasure."
Chick-fil-A is poised to become the third-biggest U.S. restaurant chain by sales, trailing only McDonald's and Star… https://t.co/c8kfnFb1Ae— The Wall Street Journal (@The Wall Street Journal)1560973504.0
It’s our pleasure.❤️ https://t.co/jJw3dnB4xK— Chick-fil-A, Inc. (@Chick-fil-A, Inc.)1561034763.0
The outlet shared a video the same day on its website, explaining how Chick-fil-A was able to rise to such meteoric levels.
Titled, "How Chick-fil-A Got Big by Keeping Its Menu Small Chick-fil-A," the video explained how the restaurant is building its business on "the strength of a simple chicken sandwich."
Some of the reasons The Wall Street Journal attributes to Chick-fil-A's rise include:
- Simple ingredients
- Simple menu additions
- Efficient drive-through performance
- The company's single-owner franchise system
- America's taste for chicken has grown, while beef has dropped
- Increased market share when compared to other chicken-centric restaurant chains