Glenn Beck: Nike's Kaepernick pick elevates 'one of the most polarizing figures' to 'hero status

Sports apparel giant Nike is under fire, both literally and figuratively, after Monday’s announcement that Colin Kaepernick — the former San Francisco 49ers quarterback who started the trend of NFL players kneeling during the national anthem to protest racial inequality — is the new face of the company’s “Just Do It” campaign.

Outraged social media users responded to the company’s decision by cutting-up, burning and otherwise destroying their Nike-branded gear. Many called for a boycott of the brand’s apparel. Read more on this here.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

On Tuesday’s episode of “The Glenn Beck Radio Program,” Glenn and Stu Burguiere weren’t especially surprised by the instant outrage over the Nike ad campaign.

Glenn noted our culture’s addiction to outrage and explained that, instead of preparing ourselves and our children for the “road that we have to walk on in life,” we’ve been trying to prepare the road — a futile and frustrating task.

"We have to stop trying to change everything on the road ... it’s all on the road of life. It’s all there.”

“No one’s prepared for anything going down that road, nobody’s prepared,” Glenn said. “We have to stop trying to change everything on the road and recognize that, yes, spooky stuff is on the road. Dangerous stuff is on the road. Funny stuff is on the road. Stuff that will piss you off and stuff that you’ll love, it’s all on the road of life. It’s all there.

“Are you prepared to leave your house and walk down the road and see and interact with those things?” he asked. “If you’re not, go back into your house. It’s time for us to grow up.”

He clarified that he had no problem with anyone wanting to boycott Nike over their “stupid business move.”

“What I find interesting is that, at a time when you can not find any company that will take a brave stand on anything … that this company goes and finds one of the most polarizing figures of our time and elevates him to a hero status — to sell shoes,” Glenn said.

Watch the video clip above to catch more of the conversation.

To see more from Glenn, visit “The Glenn Beck Radio Program” or listen live on TheBlaze weekdays 9 a.m.–noon ET. Subscribers can tune-in anytime on-demand at TheBlaze TV. Not a subscriber? Sign up for a FREE trial here.

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