Too Far? NYC Real Estate Firm Turns Heads With Racy New Ad Campaign

How did you find your last apartment? The Internet? A friend? Going through a broker?

Think back to your last search, and ask yourself: Could this little advertisement have caught your eye?

Meet Manhattan real estate firm MNS, which is counting on the old "sex sells" adage to draw in business. They launched an ad campaign this week that basically suggests a hot apartment will mean hot sex, summed up with the tagline: "I don't remember his name, but his apartment..." There are five different versions of the ad, including a graphic that shows a woman's legs lying on top of a man's, and one with a woman sitting on the edge of a bed, about to slip off her red heels.

To further promote the idea, they've even created a website urging visitors to "share your story about the best apartment you ever hooked up in."

One woman wrote about a sexual tryst in an apartment in Tribeca: "I stayed there all day just chilling out and enjoying the place and the jacuzzi. It turned out I enjoyed the day more than the previous night."

"You can make a correlation between the quality of your apartment and the quality of women you get, " Ryan McCann, executive vice president of marketing at MNS told the New York Post:

According to the firm's website, many of the rentals come with a price tag of at least $12,000 per month, and apartments for sale tick up into seven or even eight figures.

MNS owner Andrew Barrocas said the ad campaign works perfectly for their intended demographic: Young professionals with money to burn on expensive pads.

"We felt that it is a little on the risque side but we felt that it really relates well to the audience we're going after," Barrocas said. "It'll keep evolving. That's one of the things that really differentiates us from everyone else."

So what do you think? Would this campaign work on you? Let us know in the comments and take the poll.