Current TV plans to air a presentation on climate change by former vice president Al Gore -- chairman of the network -- who hopes the initiative will turn skeptics of the "climate crisis."
The live broadcast of Gore's multimedia talk begins Thursday at 7 p.m. Eastern time. The cable network said Monday it will culminate a worldwide, 24-hour initiative called "24 Hours of Reality," designed to explore the scope and impact of global warming.
In addition to its TV broadcast, Current will present a live Internet feed of "24 Hours of Reality" starting Wednesday at 8 p.m. Eastern time. It will feature 23 different citizen-activists from different parts of the world, beginning in Mexico City.
"24 Hours of Reality will focus the world’s attention on the full truth, scope, scale and impact of the climate crisis. To remove the doubt. Reveal the deniers. And catalyze urgency around an issue that affects every one of us," writes Gore on the Climate Reality Project website.
Gore's rhetoric is reminiscent of his unhinged rant at the Aspen Institute this July:
[youtube http://www.youtube.com/v/MgxEzQ5D64w?version=3&hl=en_US expand=1]
The project website encourages people to watch this video below, spread the word on social media, then RSVP that you will watch the event. Close to 55,000 have already RSVPed:
[youtube http://www.youtube.com/v/PY-mboZkhD0?version=3&hl=en_US expand=1]
"There will be 200 new slides arguing the connection between more extreme weather and climate change," Trewin Restorick, chief executive of the event's UK partner Global Action Plan, told Reuters.
"There will be a full-on assault on climate skeptics, exploring where they get their funding from."
Gore collected $49 million at the box office worldwide in 2006 for promoting the climate crisis in "An Inconvenient Truth."
Concern about climate change among Americans has steadily declined to 48 percent in 2011, from 62 percent in 2007, an opinion poll showed in August according to Reuters.
In an interview last month, Gore compared people who question the climate crisis to segregationists in the 1960s:
[youtube http://www.youtube.com/v/DkZ7VFeZZ84?version=3&hl=en_US expand=1]
The Associated Press contributed to this article.