Conservative Group Says Over 60 Companies Have Joined In Boycott Of 'All-American Muslim

As already reported on The Blaze, Lowe's Home Improvement has pulled its sponsorship from TLC’s “All American Muslim” after a conservative group known as the Florida Family Association (FFA) emailed companies and asked them to do so.

The group said the program is "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values."

Now the group says Lowe’s isn’t the only company to pull its sponsorship from the controversial reality show.

"The conservative group claims that more than 60 companies that it emailed, from Amazon to McDonald's, have also pulled adds from TLC's 'All-American Muslim,'" reports Business Insider.

However, Lowe's is the only company to publicly confirm that it has withdrawn its sponsorship. If this is an indication that Lowe's is the only company to pull its ads, and that the other companies contacted by the FFA haven't, it could be a major PR nightmare for the home improvement giant.

"Lowe's decision is controversial but understandable. As soon as the Florida Family Association put out a letter condemning the show, the home improvement store faced the possibility of a boycott by conservative Christians. Pulling the ads, Lowe's risked outraging liberals," writes Business Insider.

Branding expert Laura Ries said Lowe's made two mistakes. The first was advertising during a show that could be construed as controversial. The second was pulling advertising too quickly.

"For a big national brand like Lowe's, they've always got to be incredibly careful when advertising during any show that could be deemed controversial," she said. "Will it seriously damage the brand in the long term? Probably not. But it is a serious punch in the stomach."

"Indeed companies like McDonald's may be taking the surreptitious way out right this moment," notes Business Insider.

Overall, analysts said the furor is unlikely to damage Lowe's brand in the long term.

"For a company that generates $50 billion in annual revenue, I don't view this as something that will have a meaningful impact," said Morningstar analyst Peter Wahlstrom. "I'm hopeful this blows over and I'm certain management is as well."

Still, some worry Lowe's decision could "hurt Muslims," particularly those among the 150,000 to 200,000 who live in the Detroit area.

"Metro Detroit and Dearborn have been the focal point of a number of anti-Muslim movements," said Dawud Walid, executive director of Council on American-Islamic Relations' Michigan chapter. "There are organized forces in our society that want to marginalize American Muslims to the point where they don't want to see any portrayals of Muslims that regular Americans can connect to."

The Associated Press contributed to this report.