Well, we've come a long way from '08 and it looks like syrupy, sentimental Obama gear isn't very popular anymore. But more than just a decline in pro-Obama merchandise, there’s been a spike in anti-Obama gear.
“During the first six months of 2008, 86 percent of Obama-related sales at CafePress [an online merchandise store] were pro-Obama -- just 14 percent were anti-Obama,” writes The Daily Caller’s Caroline May.
“Over the first six months of 2012, 45 percent of Obama merchandise sales have been pro-Obama, 55 percent have been anti-Obama,” she adds.
And even more telling: pro-Mitt Romney gear has been selling far better than the Obama friendly material.
“Over the same 2012 time frame, 95 percent of Romney gear purchases have been pro-Romney — just 5 percent have been anti-Romney,” May reports.
How did The DC figure this out? What were the metrics?
“CafePress is an online custom merchandise shop that tracks its election-themed sales via an 'Election Meter,'" May explains. “The company believes that such political sales can act as a barometer for electoral success.”
“We believe that how people spend money on political merchandise is a leading indicator of how they will ultimately vote,” Marc Cowlin, director of marketing for CafePress, told The Daily Caller.
“At CafePress we track the spending on candidate related gear and report our trends through The Meter, which are often in line with polls and voting results,” he adds.