An official email from President Barack Obama's re-election campaign says one of the president's speeches will give you "chills."
In an email with the subject, "This video gave me chills," Obama deputy campaign manager Jen O'Malley gushes over the campaign's new video. O'Malley says her hard work will "make a difference in peoples' lives" before imploring the reader to watch a clip of an Obama speech in Colorado.
"It gave me chills," O'Malley says of the video.
However, as "motivational" and emotionally appealing as the video may seem, it does little to address actual policy concerns and instead acts like more of an homage to the president's first term:
The email and its language is reminiscent of the now-infamous moment of the 2008 campaign when MSNBC commentator Chris Mathews said he "felt a thrill" go up his leg when hearing Obama speak.
"The feeling most people get when they hear Barack Obama's speech. My, I felt this thrill going up my leg. I mean, I don't have that too often," Matthews said in 2008.
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