A good logo can be the difference between success and failure for a company. As it’s the most visible representation of a group and its product, it’s understandable why certain companies choose to put so much time and effort into perfecting their logo.

That said, did you notice these major logo changes in 2012? For instance, did you see Domino's Pizza changed from this --

-- to this:

Or that the Twitter bird got a haircut:

Or that USA Today decided to ditch the globe imagery and replace it with a big blue dot:

And there were really, really big changes as well. Look at what Lifetime did to its logo:

Yikes

And look at what retail giant JCPenney did to its logo:

Lastly, it appears that Wendy's hair has become somewhat unruly:

Click here to see more examples at Business Insider

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Featured image courtesy Getty Images.