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Shock Israeli Election Ads: Politician Imitates Controversial 'First Time' Ad While Others Use Strippers and Farts


"You remember the first time for your entire life."

Screenshot from Hatnua's ad "For the first time be sure."

Remember the Lena Dunham ad promoting President Barack Obama’s campaign back in October? Called “Your First Time,” it compared losing one’s virginity to voting for Obama.

It seems Israeli politician Tzipi Livni, a Netanyahu rival, was inspired by that ad and is now running her own ad using the same imagery to convince voters to choose her.

The ad for the Hatnua (“the movement”) party is called, “For the first time be sure." But unlike in the pro-Obama ad, the politician actually appears in the Israeli version, killing the romantic moment by planting herself between the young couple on the couch.

The clip shows two 18-year-olds, a boy and a girl, who appear to be debating their “first time.” The girl says they’ve been together since the age of 14 and refers to her supposed boyfriend as “sweetie.”

She says, “We’re 18 now so that now it’s legal and it seems like the time has come… you know.”

The boy says, “My older brother did it already a long time ago, your older sister, ooooh. Think that our parents do it all the time.”

Of course, they’re talking about voting, but the sexual innuendo can’t be missed.

Politician Tzipi Livni’s voice-over is then heard saying, “It’s true what they say. You remember the first time for your entire life, and it’s important that in a few years you’ll know that you did it with the right person and that it was the right thing to do.”

The last shot shows Livni sitting unromantically between the young couple, urging them to spread the word to their friends.

The Obama campaign wasn’t even the first to create this kind of ad. As TheBlaze reported in October, the voting-like-having-sex theme was once part of a Vladimir Putin ad in Russia.

Here’s the Hatnua ad:

Hatnua isn’t the only party using racy images. The Calcala (“economy”) party ran an ad showing a model stripping to her underwear. After viewer complaints, the party decided to voluntarily pull the ad.

In the video, one sees a shapely woman with long blond hair who explains she finished her 12 years of schooling, served in the Israel Defense Forces (IDF) and got a college degree. She says she wants to describe for the viewers all the burdens the average Israeli has to carry.

She proceeds to list the items for which Israelis have to pay, like income tax, value added tax (VAT), social security, gas, housing, electricity, property tax, and water and one by one with each payment she strips off a piece of clothing until she’s down to her red bra and animal print underpants. As she removes her bra, a banner covers her bare breasts saying “The state is stripping us!”

Two of the politicians on the party list – with straight faces – walk onscreen, further blocking the view of her breasts, and present their campaign talking points.

Those two politicians are Danny and Benny Goldstein, brothers originally from New York, who say that if elected they will stop the government from “stripping” its citizens.

All polls predict that the party will not receive enough votes on Tuesday to pass the 2% threshold required for election to the Knesset. Here’s their video:

And this ad would likely win if there were a “stinkiest” ad category.

The Green Party, running on an environmentalist platform, released some methane to promote its candidates in a video titled “Elected leaders fart on Rothschild.” Rothschild is the name of the boulevard in Tel Aviv that was ground zero to the social protests in the summer of 2011.

The ad shows actors with masks depicting Israeli Prime Minister Benjamin Netanyahu, Labor Party leader Shelly Yachimovich and former Foreign Minister Avigdor Lieberman pretending to fart with loud sound effects, eliciting shocked looks from bystanders at cafes and on benches.

The banner that emerges at the end of the ad says: “Only the Greens fight pollution.”

Here is that ad:

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