Coming off the announcement that he's putting $12 million into a national ad campaign for more gun control, New York City Mayor Michael Bloomberg said lawmakers who vote against stricter gun measures will "pay a price."
"I think I have a responsibility, and I think you and all of your viewers have responsibilities, to try to make this country safer for our families and for each other," Bloomberg (I) said on NBC's "Meet the Press." "If I can do that by spending some money and taking the NRA from being the only voice to being one of the voices, so the public can really understand the issues, then I think my money would be well spent and I think I have an obligation to do that."
Bloomberg's ads will run in 13 states with residents deemed divided on the issue of gun control.
"If 90 percent of the public wants something and their representatives vote against that, common sense says they are going to have a price to pay for that," Bloomberg said.