A public college in New York reportedly spent $107,000 to have an elite design firm produce their school a new logo because the college president thought the old one resembled a phallus.
Just months after Karen Gould became the first woman president of Brooklyn College in 2009, one of her first moves was to tap a top-knotch design firm to craft a new logo for the school, the New York Post reported on Sunday -- despite the fact that the college has an in-house design team.
College spokeswoman Keisha-Gaye Anderson insisted the money for the logo did not come from taxpayers or tuition. The public college, however, declined to tell the New York Post where the $107,000 of funding mysteriously came from.
Brooklyn College declined to comment on the matter to TheBlaze, saying there was no one in the Office of Communications qualified to discuss the story until next week.
The design firm, Neustadt Creative Marketing, touts on its website that they "replaced a logo that highlighted the campus clock tower with a fresh, youth-oriented design that would help the college stand out in the brand chaos of New York City."
An unidentified former college employee reportedly told the New York Post that the school has an in-house design team which is fully staffed and could have easily created a new logo.
"She had a whole creative services area at her beck and call," the former employee reportedly said, speaking of Gould.
Nonetheless, college administrators appeared to welcome the new logo with open arms.
"Can you send me a copy of the new Brooklyn College logo? We want to make a Women's Studies banner, and want to use the not-so-phallic logo," Barbara Winslow, an associate professor at the school, wrote in an email obtained by the New York Post.
The old logo had been the icon of the school for nearly a decade.
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