Republican pollster Scott Rasmussen, who is no longer really a pollster considering last month he left the polling company he created, may have provided a window into why he really left Rasmussen Reports. He writes in his latest column:
Last week ... a professor claimed that an analysis of tweeting did an unusually good job of predicting the results of U.S. House elections in 2012. A formula based largely on the number of "tweets" for candidates correctly predicted 92.8 percent of House races. The implication was that this model might soon replace traditional polling. ...
[W]hile the professor claimed too much too soon for the new techniques, the polling industry faces the same challenge as the wine stores dealing with new apps [that allow consumers to shop for wine online]. New technology will fundamentally alter the ways that polls are conducted. Other online techniques will replace polling entirely in some situations. These shifts will be good for everyone except those who defend the status quo.
A release sent out by Rasmussen Reports cited "disagreements over company business strategies" that led to Scott's departure.
Rasmussen is now with Rasmussen Media Group, which is some type of media strategy firm.