Starbucks' real fear is liberals, not gun owners

WFB's Sonny Bunch offers an astute and noteworthy response to Starbucks CEO Howard Schultz and his much-publicized letter to gun-owning customers:

Look, here are the facts of life, my conservative friends: We don’t do the politicized life particularly well. We don’t make our decisions about where to buy our coffee based on who Howard Schultz donates to in election campaigns or what sort of policy they have toward guns or how they accumulate their fair trade coffee beans. We care about taste, expense, and convenience.

The left, however, does the politicized life exceptionally well. They mount campaigns to pressure corporations to get what they want. They organize boycotts. They direct their complaints to gatekeepers who share their views and can influence policy. They blacklist artists with whom they disagree and pressure corporations to do the same. They control the levers of the media to add additional pressure from newspapers and television networks.

So there will be a lot of fulmination on social media from those on the right about rights and guns and the Constitution, and then a little less the next day, and a little less the day after that, until finally you forgot why you were mad at Starbucks and you stop tweeting and facebooking and kvetching and start buying pumpkin spice lattes by the bucketful and, in a moment of clarity, you’ll think about how silly it was for you to give up Starbucks in the name of something that literally never impacted you in the first place because you don’t have an open-carry permit.

The right is wired different than the left. It’s a healthier wiring, one that leads to far more enjoyment in life and far less heartache.

But it’s a wiring that leaves you particularly poorly equipped to wage these kinds of fights. It’s why you lose. It’s why you’re losing the culture. It’s why Howard Schultz doesn’t fear you.

It’s why Howard Schultz will never fear you.