© 2024 Blaze Media LLC. All rights reserved.
Fans and Foes React to Burger King's New Gay Pride Burger: 'How about a Second Amendment Whopper?
July 02, 2014
"It showcases who we are as a brand."
Popular fast food chain Burger King has waded into the contentious cultural debate over homosexuality with the creation and sale of its first-ever gay pride burger.
Known as the Proud Whopper, the beef-burger is being sold at only one Burger King location in downtown San Francisco, California, though it has gained national attention.
Tucked inside rainbow-colored packaging, text on the inside of the wrapper reads, "We are all the same inside," according to USA Today.
The Proud Whopper has sparked a variety of reactions. See some of them below:
Nice! @BurgerKing celebrates #pride2014 with #proudwhopper https://t.co/G7IzhJMbk1 pic.twitter.com/kY5MH5aCUy
— Lisa Remillard (@LisaRemillard) July 2, 2014
A lot has changed at Burger King since I was part of the management team there: BK introduces 'Gay Pride Whopper' https://t.co/EIgqwzSEAp
— Herman Cain (@THEHermanCain) July 2, 2014
Don’t like Burger King catering to their customer base in San Francisco? Fine. Don’t go there. Why does everything have to be nationalized?
— Charles C. W. Cooke (@charlescwcooke) July 2, 2014
I don't care about Burger King or Chick-Fil-A's views on gay marriages. I do care about how their food tastes. Chick-Fil-A > Burger King.
— AG (@AG_Conservative) July 2, 2014
Liberal logic: outrage at private position of owners of a chicken chain, but ok w Burger King's public use of a rainbow wrapper. #tolerance
— Razor (@hale_razor) July 2, 2014
Well played Burger King. #bklounge #Pride #BeYourWay https://t.co/oFdGkZ8TcV
— Samantha Pinney (@spinney98) July 2, 2014
bah, I'm done with BK No Joke: Burger King Unveils Gay Pride Whopper…
https://t.co/7Ca0qbtLeM via @WeaselZippers
— Cosmic Tailwind (@Bluesman57) July 2, 2014
Hey @BurgerKing, want to really speak truth to power? Want to shake things up? How about a Second Amendment Whopper? Be my way, right?
— Mark Scudder (@mark_scudder) July 2, 2014
Burger King, a sponsor of San Francisco's Gay Pride Parade, said that the decision to make a definitive statement on homosexuality was rooted in the company's brand identity — and its new slogan, "Be your way."
"It showcases who we are as a brand," Fernando Machado, senior vice president of global brand management, told USA Today. "It shows how we, as a brand, believe in self-expression."
The company posted a video on its official YouTube channel showing what happened when it decided to unveil its newfound whooper.
Watch people react to the Proud Whopper below:
The burger will remain on sale until Thursday.
(H/T: USA Today)
Want to leave a tip?
We answer to you. Help keep our content free of advertisers and big tech censorship by leaving a tip today.
Want to join the conversation?
Already a subscriber?
more stories
Sign up for the Blaze newsletter
By signing up, you agree to our Privacy Policy and Terms of Use, and agree to receive content that may sometimes include advertisements. You may opt out at any time.
© 2024 Blaze Media LLC. All rights reserved.
Get the stories that matter most delivered directly to your inbox.
By signing up, you agree to our Privacy Policy and Terms of Use, and agree to receive content that may sometimes include advertisements. You may opt out at any time.