Popular fast food chain Burger King has waded into the contentious cultural debate over homosexuality with the creation and sale of its first-ever gay pride burger.
Known as the Proud Whopper, the beef-burger is being sold at only one Burger King location in downtown San Francisco, California, though it has gained national attention.
Tucked inside rainbow-colored packaging, text on the inside of the wrapper reads, "We are all the same inside," according to USA Today.
The Proud Whopper has sparked a variety of reactions. See some of them below:
A lot has changed at Burger King since I was part of the management team there: BK introduces 'Gay Pride Whopper' http://t.co/EIgqwzSEAp— Herman Cain (@THEHermanCain) July 2, 2014
Don’t like Burger King catering to their customer base in San Francisco? Fine. Don’t go there. Why does everything have to be nationalized?— Charles C. W. Cooke (@charlescwcooke) July 2, 2014
I don't care about Burger King or Chick-Fil-A's views on gay marriages. I do care about how their food tastes. Chick-Fil-A > Burger King.— AG (@AG_Conservative) July 2, 2014
Liberal logic: outrage at private position of owners of a chicken chain, but ok w Burger King's public use of a rainbow wrapper. #tolerance— Razor (@hale_razor) July 2, 2014
Hey @BurgerKing, want to really speak truth to power? Want to shake things up? How about a Second Amendment Whopper? Be my way, right?— Mark Scudder (@mark_scudder) July 2, 2014
Burger King, a sponsor of San Francisco's Gay Pride Parade, said that the decision to make a definitive statement on homosexuality was rooted in the company's brand identity — and its new slogan, "Be your way."
"It showcases who we are as a brand," Fernando Machado, senior vice president of global brand management, told USA Today. "It shows how we, as a brand, believe in self-expression."
The company posted a video on its official YouTube channel showing what happened when it decided to unveil its newfound whooper.
Watch people react to the Proud Whopper below:
The burger will remain on sale until Thursday.
(H/T: USA Today)