Player introductions before NBA games have just taken a quantum leap from flashing lights, loud music and animation to a high-tech, 3D presentation.
For years, pre-game festivities have included highly produced videos using animation and music like those seen just before Chicago Bulls games.
Several production companies are experimenting with three-dimensional technology that will allow projections to appear real. However, one company has already installed their 3D projector systems into four professional sports arenas in Philadelphia, Atlanta, Cleveland and Newark, New Jersey.
On Monday, the Philadelphia 76ers previewed their new pre-game introductions featuring the technology from Quince Imaging.
The new system projects a 3D image showing a man striking the Liberty Bell at the center of the court. With each strike of the bell, the floor of the basketball court appears to crumble away.
The team posted a preview on its Instagram page..
According to Scott Williams, the co-founder of Quince, the 76ers are the fourth team to commission a permanent installation of the "cutting edge projection-mapping technology."
How does the Quince Imaging system work? Williams explained it to TheBlaze during a telephone interview while he was presiding over another installation.
"It involves twelve permanently mounted projectors capable of 4k or greater imagery" said Williams. "They are fed by a bank of media servers and the program is seen on the floor of the basketball court, or on ice."
The elaborate pre-game introductions are hoped to be seen as something that also brings more people into the arena.
You can see the Cavaliers' pre-game 3D video here:
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