MSNBC announced Friday that it is bringing on a new vice president of communications. Rachel Racusen, currently an associate communications director for the White House, will fill the role.
Racusen, who starts her new position on December 8, will arrive at MSNBC with experience at the White House, President Barack Obama's campaign and FEMA. She served as the deputy communications director for the president's 2012 re-election campaign, according to Politico.
“I’m thrilled to add Rachel to our senior team. She has great experience, she’s creative, strategic and passionate about our brand,” MSNBC President Phil Griffin said in a statement.
Racusen is not the only one with White House connections to assume a role in the media. CBS News President David Rhodes is the brother of Ben Rhodes, the deputy national security advisor for strategic communications.
One broadcast industry insider told The Washington Examiner that the hire indicates the network will "trash" Hillary Clinton, who is said to be at odds with Barack Obama, if she runs for president in 2016.
But public relations and media expert Brad Phillips told the Washington Examiner Racusen “appears to have a solid communications background and seems well qualified for the job.”
(H/T: Washington Examiner)