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Pizza Hut Unveils New 'Menu Innovation' That 'Really Is Ahead of Its Time'

"We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world's first Subconscious Menu."

Image source: YouTube

Have you ever gone back and forth while trying to decide what type of pizza you want?

If you have, Pizza Hut has come up with a way to give you customized recommendations for your perfect pizza – and it only takes 2.5 seconds. The pizza chain is giving customers in the United Kingdom a look at what it calls the "subconscious menu." It's a tablet-based menu that tracks patrons' eye movements while looking at a variety of toppings on the screen.

Of the 4,896 possible pizza combinations, the menu will recommend one based on the topping or toppings customers looked at on the tablet screen the longest.

"This menu innovation really is ahead of its time," a Pizza Hut spokesperson said.

The company claims the technology, which took just six months to develop, has a 98 percent success rate among those in the U.K. who have tested it. The Swedish company Tobii Technology, which specializes in eye tracking technology, powers Pizza Hut's new subconscious menu.

"This year we’ve redesigned restaurants up and down the country and launched a brand new menu with lots tasty new options. But we don’t just want to stop there," Kathryn Austin, Pizza Hut head of marketing, said.

"We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world's first Subconscious Menu."

Currently there is no specific timeline on when the new menu might come to Pizza Hut stores in the United States. The company said it will decide if it wants to expand the menu into the U.S. upon seeing the response of customers in the U.K.

Watch this video to see how your subconscious can tell you what type of pizza you should order:

(H/T: Huffington Post)

Follow Jon Street (@JonStreet) on Twitter

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