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The Russian Bank That Hired Bruce Willis Just Got the First Ruble Crisis Bailout

Image via Business Insider

As the ruble crashes — the Russian currency has lost some 45 percent of its value against the dollar this year — the Russian banking system has suffered its first bailout-inducing casualty.

And Bruce Willis is tangentially involved.

Russia's central bank will be stepping in with up to 30 billion rubles ($530 million) to keep the mid-sized lender Trust Bank from going bankrupt, Reuters reported Monday.

A 100-ruble note. (Image via James Malone/flickr) Image via James Malone/flickr

The central bank's Deposit Insurance Agency will take over interim supervision of Trust Bank, officials said, while the bank seeks an investor for a permanent bailout. 

Trust Bank is Russia's 32nd largest lender by assets and the country's 15th biggest by private personal accounts, Reuters noted.

Where does the "Die Hard" actor come in?

The bank recently hired Willis to serve as its promotional face.

Here's what Trust Bank's website looks like:

Image via Business Insider Image via Business Insider

Here's a look at a special, Willis-emblazoned MasterCard offered by the bank.

Image via Business Insider Image via Business Insider

Trust Bank held 145 billion rubles ($2.63 billion) in private personal deposits as of Dec. 1, Reuters reported.

The Trust Bank bailout could be the first of several: Facing western sanctions over Ukraine and a nosediving ruble, the Russian government is preparing a new law that could inject up to 1 trillion rubles ($18 billion) into the country's banking sector, Reuters reported.

Follow Zach Noble (@thezachnoble) on Twitter

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