After former Alaska Gov. Sarah Palin made it known that she didn't appreciate Bill O'Reilly's recent quip that she, Donald Trump and New Jersey Gov. Chris Christie would make the 2016 presidential race a "reality show" if they all decided to run, Trump took to Twitter to voice his own dissatisfaction with O'Reilly's tease.
"Surprise, @oreillyfactor used my name big league in pre-ads to promote the show—then talked about everyone else but me!" Trump wrote, accusing O'Reilly of "bad and deceptive journalism." ".@SarahPalinUSA was 100% correct when she stated that @oreillyfactor used us in day long tease to get people to watch, but we were not on!"
Surprise, @oreillyfactor used my name big league in pre-ads to promote the show—then talked about everyone else but me!— Donald J. Trump (@realDonaldTrump) January 28, 2015
The business mogul followed his messages up with an appearance on "The O'Reilly Factor" Thursday night, during which he affirmed that his opposition to the segment was rooted in his disappointment with the lack of attention O'Reilly gave him following the airing of a promo that centered entirely on Palin, Trump and Christie.
O'Reilly, who suggested that Palin should "relax," as the "tease was harmless," questioned Trump's claim that his Fox News show might be "heading in the wrong direction" and pointedly asked Trump, "What's your beef?" — to which the businessman had no problem answering.
"My beef is all day long they advertised Trump and Palin and just over and over again — and I said, 'I've got to watch this' — and I was waiting and waiting for Trump," he responded. "And there was nothing about me and nothing about her."
Trump argued that it was deceptive advertising to use his and Palin's names in the promo without focusing more on them during the actual show later that night.
"It was a very quick little thing the ads were massive — and I expected to have a nice piece," Trump said. "I saw something very briefly, but it certainly wasn't what advertised, but that's okay."
O'Reilly and Trump ended the segment on a good note, with the businessman seemingly walking back his claim about the show going in the wrong direction, telling O'Reilly that he has his "act together" after all.
Watch the exchange below:
Palin, of course, was frustrated over the promo for different reasons, citing the need for conservatives to be united before lambasting O'Reilly's quip during an appearance on "Hannity" earlier this week.