Can You Correctly Identify the Apple Logo? More Than Half of Individuals Can’t, Study Finds

Fewer than half of individuals are able to correctly identify the Apple logo, according to a study published in late February.

Researchers from the University of California, Los Angeles, presented participants with different variations of the world-famous logo and asked them to identify the correct one. Only 47 percent of participants were able to identify the real logo among the imposters.

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A new study found that more than half of individuals are not able to correctly identify the world famous Apple logo. Correct answer: First row, second column. (Image source: Quarterly Journal of Experimental Psychology)

Individuals asked to draw the logo from memory did far worse, according to researchers. Of the 85 participants, only one succeeded.

Experts did offer a possible cause for the poor results.

"A potential mechanistic account for poor memory for the Apple logo may be a form of attentional saturation, which could then later result in 'inattentional amnesia' ... People are often exposed to this logo and may then stop attending to the details of the logo, perhaps due to its simplicity and availability," researchers wrote.

"In addition, there is no functional reason one needs to encode the details of the logo, except perhaps to detect or spot counterfeit logos (which is a growing market for a growing exploitation of Apple products)," they added.

The study — "The Apple of the mind's eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo" — was published in the February edition of The Quarterly Journal of Experimental Psychology.

The study was conducted with 85 participants, 52 of whom were strictly Apple users. 10 were strictly PC users and the other 23 had used a combination of both.

(H/T: Mail Online)

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