Al Sharpton's civil rights advocacy organization announced this week that it will soon be launching a new project — a blog aimed at criticizing the media.

In a statement posted to Instagram by Rachel Noerdlinger, Sharpton's long-serving spokeswomen, National Action Network announced the new project, to be called The Shift Daily, with a message: "Journalists, writers, and bloggers: we are looking for you."

"For decades reporters & now bloggers have been writing about [Sharpton] & [National Action Network]," Noerdlinger wrote on Instagram. "Now NAN will flip the script & write about them. They say if you don't define your reality, others will do it for you."

For decades reporters & now bloggers have been writing about @real_sharpton & @nationalaction. Now NAN will flip the script & write about them. They say if you don't define your reality, others will do it for you. It's important to support community newspapers, blogs and media outlets that represent your needs & values. Go #NAN

A photo posted by Rachel Noerdlinger (@rachelnoerd) on Jul 23, 2015 at 8:55am PDT

"It's important to support community newspapers, blogs and media outlets that represent your needs and values," her post continued. "Go #NAN."

Noerdlinger briefly left NAN to work in New York City Mayor Bill de Blasio's administration.

Capital New York reported that NAN's project was announced amid the news of some major rescheduling at MSNBC.