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Al Sharpton's New Project Promises to 'Flip the Script' on Media


"They say if you don't define your reality, others will do it for you."

NEW YORK, NY - JULY 18: The Reverend Al Sharpton speaks at a rally in Brooklyn to call for justice for Eric Garner one year after he died in an apparent police chokehold on July 18, 2015 in New York City. The rally of several hundred people was held in front of the U.S. Attorney's Office in Downtown Brooklyn. Members of Garner's family joined Sharpton in demanding a federal investigation into his death. Garner, who was killed in a controversial choke-hold by a Staten Island police officer, had been approached by police for selling loose cigarettes. His death set off waves of protests around the city and country. Garner's family has settled with the city for 5.9 million in a wrongful death suit. (Photo by Spencer Platt/Getty Images)

Al Sharpton's civil rights advocacy organization announced this week that it will soon be launching a new project — a blog aimed at criticizing the media.

In a statement posted to Instagram by Rachel Noerdlinger, Sharpton's long-serving spokeswomen, National Action Network announced the new project, to be called The Shift Daily, with a message: "Journalists, writers, and bloggers: we are looking for you."

"For decades reporters & now bloggers have been writing about [Sharpton] & [National Action Network]," Noerdlinger wrote on Instagram. "Now NAN will flip the script & write about them. They say if you don't define your reality, others will do it for you."

"It's important to support community newspapers, blogs and media outlets that represent your needs and values," her post continued. "Go #NAN."

Noerdlinger briefly left NAN to work in New York City Mayor Bill de Blasio's administration.

Capital New York reported that NAN's project was announced amid the news of some major rescheduling at MSNBC.


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