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Netflix's ad for new show Black Mirror explores creepiness of Netflix

PARIS, FRANCE - SEPTEMBER 19: In this photo illustration the Netflix logo is reflected in the eye of a woman on September 19, 2014 in Paris, France. Netflix September 15 launched service in France, the first of six European countries planned in the coming months. (Photo by Pascal Le Segretain/Getty Images)

Netflix's new series "Black Mirror," which fans and critics alike say is this generation's "Twilight Zone" — probably meaning super ramped up creepiness that only years of perfecting horror and thriller films can bring — is being promoted in a new ad that may deter you from wanting to watch the show at all.

The show itself is a vignette-style drama featuring "satirical tales that explore techno-paranoia" and general queasiness about the modern world, according the the show's Wikipedia page. A different way of saying that is that it explores the dark side of things like binge-watching Netflix.

The new ad is a meta exploration of that dark side and, if it's successful in bringing in viewers, begs the question: what's going on with us as a culture that we are intrigued rather than repulsed by technology that would allow us to binge watch our stories no matter where we are?

Dark, creepy, yet intriguing. Definitely intriguing.

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