According to the New York Times, outlet stores T.J. Maxx and Marshalls have instructed their employees to throw away signs for Ivanka Trump's clothing line, and hang her clothes so that they mix in with other lines.
“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into” the racks where most products hang, the note read. “All Ivanka Trump signs should be discarded.”
The instruction was to eliminate special displays for the merchandise, “not to remove it from the sales floor,” said Doreen Thompson, a spokeswoman for the TJX Companies, the retailers’ parent corporation.
“We offer a rapidly changing selection of merchandise for our customers, and brands are featured based on a number of factors,” she said.
The company did not respond to the New York Times query as to whether or not this kind of handling of product was normal, but one employee came forward and told the paper that after several years of being employed with the stores, she had not been instructed to do this before.
This news comes at the same time that popular retailers Nordstrom and Neiman Marcus announced that it was removing Ivanka's line from their stores due to it not performing well, possibly due to the #grabyourwallet campaign that sprung up, encouraging people to boycott Trump products.