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UK prepares to say goodbye to 'gender stereotypes' in advertising

Lifestyle
The Advertising Standards Association in the United Kingdom recently released in a report that a study found "that a tougher line needs to be taken on ads that feature stereotypical gender roles or characteristics which, through their content and context, may be potentially harmful to people." (Michele Tantussi/Getty Images)

The Advertising Standards Association in the United Kingdom recently released a report identifying "gender stereotypes in advertising" and urged businesses to steer away from pushing "stereotypical gender roles."

The ASA's study identified six different categories of gender stereotypes, including:

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