A Florida gunmaker company is unapologetic after devising an advertisement for its products that declared "NOT TODAY ANTIFA."
What else is in the ad?
Spike's Tactical company shared the advertisement, which bore the anti-Antifa statement and featured four armed men facing off behind a barrier against a crowd of unruly protesters, on its Facebook page Sunday.
The ad also named cities in which protests occurred, such as Charlottesville, Virginia; Berkeley, California; Portland, Oregon; and Boston, Massachusetts.
According to WFTV-TV, the ad was crafted to promote an upcoming show in Las Vegas.
Kit Cope, the company's marketing director, told WFTV that the ad features "defenders" standing up against violent protesters and was adamant that the ad did not condone white supremacy.
"We are absolutely anti-bigotry, anti-racism – all of those things are very anti-America," Cope said. "We are very pro-America, pro-law enforcement [and] pro-military."
Cope added, "We wanted [the ad] to bring up thoughts, feelings, that can be discussed. We're just trying to start a discussion."
What else did the company say about the ad?
Spike's Tactical and Pipe Hitters Union, in a joint statement to Vice News, said, "We are not advocating violence. If you pay attention to the ad, you see two groups of people. No matter what type of description you give to the two groups, there is clearly one group of unlawful attackers and there is another group of lawful defenders."
"We offer zero apologies to anyone that is offended by this advertisement that depicts armed, but peaceful, patriotic Americans standing up against socialist, anarchist, and communist rioters," the statement added. "We apologize to no one. If we were to make an apology, that would suggest that we have done something wrong or regret our actions, which is not the case."
The company is apparently unafraid of creating controversy with its social media presence and hit back at critics of the ad — as well as a Newsweek reporter who covered the ad and resulting social media controversy — with a social media post calling out those who are easily offended.
A Facebook post that the company shared last week read, "For the snowflakes and writer at Newsweek that we triggered with massive amounts of butthurt yesterday, here’s a lower we made just for you. The Spike’s Snowflake."
The photo featured an AR-15 lower component and was hashtagged with terms like #f***antifa and #f***nazis among other terms.