Mississippi's state public safety agency — which includes the Mississippi State Police — aren't thrilled with Nike's latest ad campaign featuring Colin Kaepernick.
In fact, they're so displeased with the new "Just Do It" ad, the agencies will no longer be allowed to buy Nike-branded gear for their personnel.
What's the ad, anyway?
Nike chose Kaepernick — former NFL player and activist — in early September as the face of their long-running "Just Do It" campaign.
The tagline on the Kaepernick ad reads, "Believe in something. Even if it means sacrificing everything."
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Since then, Nike has caught the ire of many who have decided to boycott the brand by either outright destroying their gear, or refusing to buy or — in the case of retailers — selling the product at a deep discount and refusing to order more stock.
Louisiana Mayor Ben Zahn even got in on the boycott action by banning the Kenner city park departments from using Nike products.
A Christian college in Missouri has also professed that they will no longer purchase or use Nike-branded clothing or equipment for their school sports functions.
And what's happening in Mississippi?
In a statement, Commissioner Marshall Fisher said, "As commissioner of the Department of Public Safety, I will not support vendors who do not support law enforcement and our military."
Fisher wasn't alone in his sentiments.
Mississippi Gov. Phil Bryant said that the commissioner's decision was the right decision to make, noting that Fisher has every right to sever ties with those who indirectly disrespect law enforcement.
Bryant said that Fisher doesn't need to do business at all, in fact, with a company "that pays an individual who has slandered our fine men and women in law enforcement."
Department spokesperson Warren Strain said that the Department of Public Safety had previously purchased Nike-branded items like shoes, shirts, and tactical training uniforms.
Other agencies impacted by Fisher's decision include the Crime Lab, Medical Examiner's Office, Office of Homeland Security, Highway Patrol, Bureau of Narcotics, and Bureau of Investigation.