The polarized reaction to Nike's Colin Kaepernick ad campaign continues as another college has severed ties with the brand, even as Nike sees increased sales numbers, according to CBS News.
Truett McConnell University in Cleveland, Georgia, released a statement Friday announcing the end of its partnership with Nike and detailing plans for the rest of its Nike merchandise.
"For Nike to then hire Colin Kaepernick, a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family," school president Emir Caner said.
Caner is referring to Nike's ad with Kaepernick, the originator of the national anthem protests in the NFL, which reads "Believe in something, even if it means sacrificing everything."
"America has sacrificially given my family the freedoms we enjoy today," Caner said. "My wife, who was raised under the oppression of socialistic communism, became a citizen five years ago, joyfully pledging allegiance to these United States and her flag."
What will they do with all the Nike stuff?
When a school or store decides to discontinue a certain product, it then has to figure out what to do with all the old stuff. TMU has figured out a way to get rid of it all without sacrificing the statement it is making.
"Any profits from remaining gear sold through our campus store will be directly donated to Wounded Warriors and the Fraternal Order of Police," Caner said in the statement.
A permanent decision?
TMU left the door open to revisit its relationship with Nike down the road — making it clear that the school's problem with Nike is all about Kaepernick, not about the products.
"If Nike chooses to apologize to our troops and to our law enforcement officers, then — and only then — will TMU reconsider the brand," Caner said. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives. They are the true heroes."