On MSNBC on Friday, host Craig Melvin was in an excruciatingly awkward moment after twice confusing Parkland school shooting family member as his brother, who was a survivor of the attack.
Melvin's guests, Sofie Whitney and Matt Deitsch, were on to discuss "March for Our Lives" and the horrific shooting in California. Sofie Whitney survived the shooting at Marjorie Stoneman Douglas High School high school, along with their brother, Ryan Deitsch. Older brother Matt, who was with Sofie in the interview with MSNBC, was already a graduate and not there when the mass shooting occurred. All are currently involved in activism on gun control.
As Mediaite first noted, when Melvin introduced Matt Deitsch, he identified him a survivor of the attack, which the young man had to correct.
"Look, I was a graduate of Stoneman Douglas at the time of the shooting, my brother and sister have survived the mass shooting that happened there," said Deitsch, who handled it smoothly and expressed the fear he experienced as a family member, waiting to find out who had survived.
Melvin immediately replied by saying the two of them had spoken weeks earlier on the subject of gun reform laws along with Parkland survivor and anti-gun activist Jaclyn Corin.
"We talked a couple weeks ago, Matt, you were on the program with Jaclyn Corin, I want to play just a bit of our conversation," said Melvin.
They played the clip, which did not have Matt Deitsch but instead his younger brother Ryan.
"That's my brother," said Deitsch. "You call me a survivor, you play my brother as if it's me. Are you guys cool?"
"I apologize for that, that was, that was a mistake, I apologize,' Melvin said awkwardly and limped through the next question.
The MSNBC chyron continued to identify Matt Deitsch as a survivor of the shooting through the reminder of the interview. At the end, Craig Melvin apologized once more. "Again, my sincere apologies about the mistake there, guys" he said.
That MSNBC got it that mixed up on such a serious subject is pretty bad. How Craig Melvin managed to continue to be wrong, after being corrected, and when he was the anchor for both interviews, is plain remarkable.