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Adidas shows 25 pairs of bare breasts in viral ad for sports bras — but some folks aren't thrilled: 'Borderline soft porn'

Photo by Minas Panagiotakis/Getty Images

Adidas dropped more than a few jaws Wednesday after tweeting an ad for sports bras showing 25 pairs of bare breasts.

"We believe women’s breasts in all shapes and sizes deserve support and comfort," the text of the tweet states. "Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them." The hashtag says "support is everything."

The ad has so far garnered more than 24,000 likes.

But as you can imagine, not everyone is liking its content, which shows no faces, just bare breasts.

'Borderline soft porn'

One Twitter user replied to the ad like so: "u guys can market ur new sports bras or products without the nudity; this isn't how body positivity is promoted. For crying out loud Twitter is a public platform that's also accessible to a lot of underaged kids; a tweet like this can corrupt someone. Do better."

Another commenter wrote back to the longtime global brand with a decidedly blunt take: "Maybe show the bras actually supporting the t**s? This isn’t page 3 hun."

Adidas was unmoved, replying back that "we want to celebrate bodies in all their glory and proudly showcase how different we all are."

Another user jumped into the chat: "I get that...but this is borderline soft porn smh...pics IN the bras maybe?"

But Adidas responded by exiting the sports apparel creator highway and heading down Moral Arbiter Street: "Breasts are a natural part of the anatomy. It’s time to remove the stigma to allow future generations to flourish."

Seth Dillon of the Babylon Bee then took on Adidas' stance: "Okay, but so are penises and vaginas. Your reasoning for showing breasts leaves you with no reason not to post full nudity."

After a user tried to put Dillon in his place by saying "you missed the point entirely, I see..." he simply fired back with a splash of cold water: "The point was to exploit women's bodies to shock people into paying attention to Adidas for a minute."

Adidas tweeted in a separate thread that "it’s important to normalize the human body and help inspire future generations to feel confident and unashamed."

'Amazing and brave'

According to USA Today, Adidas tweeted that the volunteers who bared their breasts for the ad "were amazing and brave," and the corporation followed all social media policies. The paper said Adidas even was able to post the ad uncensored on a billboard.

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