A pro-LGBT advocacy organization is reportedly pressing Anheuser-Busch to publicly proclaim its support for transgender people.
Anheuser-Busch has been facing a groundswell of negative consumer sentiment since enlisting transgender figure Dylan Mulvaney to advertise Bud Light beer.
But according to a letter obtained by The Hill, the Human Rights Campaign is pressuring the company declare its support for those who identify as transgender.
"In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community," the April 26 letter from the HRC's Jay Brown to Anheuser-Busch's head of human resources states, according to the outlet.
"However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community," the letter reads. "This not only lends credence to hate-filled rhetoric, it exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships."
The Hill reported that the letter indicates that HRC is getting ready to decrease Anheuser-Busch's 100% Corporate Equality Index score.
The outlet also reported that the letter asked for company executives to meet with HRC leaders to talk about recommendations, including that the company issue a statement "reaffirming its full support for its transgender customers, shareholders, and employees."
The pressure for Anheuser-Busch to double down on transgenderism comes while some have promoted a boycott of the company in retaliation against the Mulvaney partnership.
Bud Light's April 14 tweet, which is the brand's only tweet since since April 1, has been majorly ratioed on Twitter.
"We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," Anheuser-Busch CEO Brendan Whitworth said in an April 14 statement.
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