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NBA player Jonathan Isaac, who made headlines in 2020 when he remained standing during the national anthem even as other players kneeled, has launched an apparel company that aims to celebrate faith, family, and freedom.
"UNITUS brings people together around stylish, high-quality apparel that champions faith, family, and freedom. Together, we're redefining greatness," the company's website states. "UNITUS is a movement—one that starts with U and ends with US."
During the brand's launch event in Orlando, Florida, on Saturday night, Isaac, who is outspoken about his Christian faith, explained that "true greatness is found in none other than Jesus Christ."
Isaac said that UNITUS has "hopes of aligning ourselves with value-aligned athletes from all sports."
He also noted that the company does not have any links to the nation of China.
UNITUS Launch Event LIVE From Orlandowww.youtube.com
Later that night, during a brief interview with TheBlaze, Isaac said that he is a "Bible-believing Christian" and noted that his actions, including "standing in the [NBA] bubble" and opting not to take the COVID-19 vaccine, have "been motivated by my desire to please Christ."
Some of the people who showed their support by attending the UNITUS launch event included former University of Kentucky swimmer Riley Gaines, former University of Pennsylvania swimmer Paula Scanlan, and Dr. Aaron Kheriaty, who is a fellow and director of the Program in Bioethics and American Democracy at the Ethics and Public Policy Center.
Former University of Pennsylvania swimmer Lia Thomas, a biological man who made waves while competing against women, tied with Gaines for fifth place in the 200 freestyle final at the NCAA Women's Championships in 2022, according to swimmingworldmagazine.com. Gaines has been an outspoken in opposing the practice of permitting men to compete in women's sports. Scanlan, who was on the University of Pennsylvania swim team with Thomas, has also been speaking out about the issue.
At the UNITUS event on Saturday, Gaines told TheBlaze that Isaac had previously reached out to her and expressed his support. Gaines said that she believes people desire "an alternative to put their money towards that aligns with their values" and that Isaac and UNITUS are such an alternative.
Dr. Kheriaty called Isaac "an exemplary man," describing the athlete as a person "of tremendous courage, and integrity, and faith."
The pro-faith, family, and freedom ethos of the UNITUS brand stands in stark contrast to other major companies that promote woke agendas, such as Nike, which, for example, previously tapped transgender influencer Dylan Mulvaney, a man who identifies as a woman, to advertise a bra and leggings.
The UNITUS website features items for sale, including hoodies, T-shirts, sweatpants, crewnecks, a cap, a track jacket, and track shorts. Isaac noted during remarks at the launch event that the company plans to expand its offerings to include "more technical sportswear," which involves items such as a sports bra, leggings, and men's tank top. "This upcoming season I will be debuting the UNITUS Judah 1 basketball sneaker," Isaac noted.
Blaze Media editor in chief Matthew Peterson also attended the company's launch event on Saturday.
"Succeed or fail, Isaac's Unitus is one of the most significant examples we've seen yet of a growing commercial-cultural movement that's rising up throughout the nation," Peterson said in a written statement. "Mainstream media outlets are not paying attention, but most Americans are very interested. And we're going to ramp up our coverage of it for them."
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Alex Nitzberg is a staff writer for Blaze News.