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Walmart yanks Juneteenth ice cream following outcry: 'They trying to give us everything but reparations'

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Photo by ROBYN BECK/AFP via Getty Images

Walmart has recalled its Juneteenth ice cream after critics spoke out against the campaign.

President Joe Biden in 2021 declared June 19 a federal holiday celebrating African-American emancipation.

What are the details?

According to reports, Walmart has recalled ice cream that was intended to honor the Juneteenth holiday.

The Walmart-brand packaging read, "Share and celebrate African-American culture, emancipation, and enduring hope." The ice cream flavor was a combination of red velvet cake and cheesecake.

One social media user wrote, "How disrespectful and greedy. Always finding a way to exploit and line your pockets."

"Can you imagine a company creating an ice cream flavor commemorating the end of the Holocaust? Companies should really think through how they recognize #Juneteenth," another user pointed out. "This is why it's important to hire diverse perspectives."

Another added, "Walmart can go to hell with that Juneteenth ice cream. Cause who is that even for? Y’all really be playing in our face led."

"What makes this soo bad and has me furious is, it's not that #Walmart is tone deaf, it's just as you said, they're trying to profit off of Black people once again, as if we don't already give them enough of our money," one commenter snapped. "Their blatant disrespect is infuriating!"

Another user stated, "So now we got Juneteenth as an official holiday, a flavor of great value ice cream, & party decorations. Chile they trying to give us everything but reparations."

Writer Michael Harriot chimed in, "I actually tried the Juneteenth ice cream. It tastes like dirty foot bottom, All Lives Matter and interracial relationships. Just kidding...I’m lactose intolerant. I don’t taste color."

What happened then?

A spokesperson for Walmart told The Hill that the company decided to cancel the campaign after backlash across social media.

“Juneteenth holiday marks a celebration of freedom and independence,” the spokesperson said. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”

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