Fake news is clearly a problem. Chances are you’ve seen a fake story circulating online claiming HGTV’s Chip and Joanna Gaines are leaving their much-loved television show “Fixer Upper” to sell, of all things, facial creams. Fake news sites have saturated the markets and caused major advertising headaches for publishers and consumers. How do we differentiate what’s true and what isn’t and why are these stories so lucrative?
On this episode of “Pat Gray Unleashed,” Pat discussed why annoying fake news stories about celebrity business ventures stick around for as long as they do.