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It seems that Anheuser-Busch has finally figured out who its customer base is, and its pulling out all the stops to win it back.
The once-beloved beverage company has landed a six-year, $150 million partnership with the world’s premier mixed martial arts league — the UFC.
However, fans aren’t forgetting Bud Light’s recent celebration of trans activist Dylan Mulvaney and think Dana White might be selling out.
Jason Whitlock believes that couldn’t be farther from the truth.
“I don’t think Dana White and the UFC sold out. Bud Light did. Anheuser- Busch did,” Whitlock says, adding, “forking over more than $100 million in advertising dollars to America’s most masculine sports — that’s what victory looks like in the gender and sexuality culture war.”
Modelo had replaced Bud Light as the beer sponsor of White’s mixed martial arts league, but Bud Light gave the league an offer the UFC couldn’t refuse. According to a source familiar with the deal, Bud Light doubled the amount Modelo had been paying.
“We forced the diversity, equity, and inclusion Gods to wave a white flag of surrender inside a major corporation,” Whitlock says. “We pillaged Bud Light’s marketing department. Dylan Mulvaney’s favorite beer brand capitulated, and it did so rather quickly.”
Whitlock notes that the partnership with Mulvaney began only seven months ago during March Madness.
“Outrage ensued, and then a boycott kicked off. Rocker Kid Rock filmed himself shooting cans of Bud Light with an AR-15 in his backyard. Sales of Bud Light dipped 30%. Anheuser-Busch stock plummeted. The company has been scrambling ever since to plug the gaping wound created by its desire to embrace the LGBTQIA plus alphabet mafia.”
While the company took massive hits after the Mulvaney partnership, it's not going away.
“I want them spending their money with businesses that reflect their customer base,” Whitlock says. “Dana White and UFC fans drink beer and support the kind of rugged masculinity that is under attack in America.”
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