Anheuser-Busch has lost over $6 billion since its Dylan Mulvaney partnership began, and it's pulling out some marketing moves to make up for it.
Bud Light released a message from its CEO, which Pat Gray calls “terrific.”
The CEO writes in one part, “My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work, and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
Gray then shows Anheuser-Busch’s latest commercial, which is rife with American values, Clydesdales, and blue-collar imagery.
Grays co-host, Keith Malinak, says, “Oh they’re scared, they are quaking.”
He adds mockingly, “Let’s make people forget that we’re now a foreign-owned company now too.”
Anheuser-Busch is a Belgian multinational drink and brewing company based in Leuven, Belgium — not America — as the commercial might lead you to believe.
Malinak mentions that it’s not just Anheuser-Bush that’s suffering via self-inflicted, woke wounds.
Dicks Sporting Goods lost its shareholders $250 million when it stopped carrying guns. Disney streaming services lost a billion per quarter. Netflix lost 9 billion after the "Cuties" boycott — and the list goes on.
“So just know,” he adds, “that when a company goes woke, they literally go broke.”
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