Seth Denson from GDP advisers sat down with Doc Thompson and Kris Cruz on Thursday's episode of "The Morning Blaze" to discuss how a single Twitter or Facebook post could impact the price of your health insurance. Denson draws from an investigative report published by NPR.
Discovered in the report is how companies like IBM, Optum, and LexisNexis are linking health care costs to personal data.
"Once this report came out, we did our own research and study and so we all hear about big data, right?" Denson said. "Big data is in the news all the time now and there are big data collection firms. Their entire job is to track you. To track you, Kris, to track me to understand what we're all about because that is a digital fingerprint of our lives. And so who wants this the most?
"Well, companies that might be paying claims on me someday," Denson answered.
According to NPR, insurers sit on oceans of data and use this information to spot health issues in order to flag their clients. But one director of strategic solutions for LexisNexis Risk Solutions said she doesn't think data should be used to set prices. However, another research scientist from one company said they can't say for sure this won't happen.
To read the report on how companies plan on using your data to determine your price of health care costs, click here.