The Royal Dutch Airlines official Twitter account attempted to show their support for the gay movement, but people noticed something rather ironic about their imagery.
“It doesn’t matter who you click with,” they tweeted, “Happy [Pride Amsterdam].”
— Royal Dutch Airlines (@KLM) August 5, 2017
But, as some on social media noticed, their messaging was off because the seat buckle operation only works one way. And that seems counter to their attempted LGBT messaging.
“Um if you use the top two seat belts and the plane has turbulence, you could die,” said Ben Shapiro.
“Someone might want to explain to this airline that two of those three pairs of seat belts will never actually click,” tweeted Sean Davis.
“Only one of these seat belts will perform the intended function,” tweeted Jim Treacher. “I realize that noticing this means I’m bigoted against the LGBT community.”
Others on social media had a field day with the social justice graphic failure, noting that they accidentally affirmed the primacy of traditional marriage instead.
I suppose for the top two options, you should just tie the ends together around your waist in an emergency. https://t.co/sE8SQDhUMS
— Jim Geraghty (@jimgeraghty) August 7, 2017
"Hello, Stewardess? My seatbelt doesn't work"
"It doesn't matter who you click with!"
"But…I could die in an accident".
— John Groves (@jfgroves) August 8, 2017
Bizarre ad. Only one of these combinations actually constitutes a real seatbelt. The message here is opposite what airline thinks it is. https://t.co/qbCh4GsaG6
— Samuel D. James (@samueld_james) August 7, 2017
Did no one realize that only the hetero seat belt actually works https://t.co/43jwkf9wIt
— Matt Jameson (@RogueNotary) August 7, 2017
If you're gay AND nice, you're gold with me, but for goodness sake demand better ad campaigns. LMAO.. https://t.co/fjGHzajPct
— Literally Not A Nazi (@Mellecon) August 7, 2017
When you accidentally affirm the teleology of natural law. https://t.co/B2Pp6AcEs8
— Tradical (@NoTrueScotist) August 7, 2017
Using a seatbelt improperly like this violates its purpose. It's the incorrect use of its design. Let the Reader Understand. https://t.co/0B4dOV3GeF
— Andrew T. Walker (@andrewtwalk) August 7, 2017
Royal Dutch Airlines has not responded to the social media sarcasm.