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Whitlock: ‘Coach Prime’ and Colorado are the new ‘Coach K’ and Duke – privileged, entitled, hypocritical, and easy to dislike
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Whitlock: ‘Coach Prime’ and Colorado are the new ‘Coach K’ and Duke – privileged, entitled, hypocritical, and easy to dislike

As I watched Deion Sanders’ second interview with “60 Minutes,” it occurred to me that “Coach Prime” has more in common with Roy Johnson than Herman Boone.

Johnson, a high school football coach, inspired the HBO documentary, “BS High.” Boone, a high school football coach, inspired the movie “Remember the Titans.”

Every football coach would love to be compared to Herman Boone. He led T.C. Williams High to an undefeated season and a state championship in 1971 while healing racial divisions within the team and in Alexandria, Virginia.

No one wants to be compared to Roy Johnson. He used an affiliation with a church to create a fake prep school, Bishop Sycamore, that lost virtually every game it played while using college-aged players.

Johnson claimed he was called by God to build “BS High.”

Deion Sanders, for the second time in a calendar year, told “60 Minutes” that he was called by God to rebuild a second college football program.

“God wouldn’t relocate me to something that was successful,” Sanders said. “That don’t make sense, do it? He had to find the most disappointing, the most difficult task. And this is what it was, and this is what it is. And I love that.”

Of the many things that Sanders has done and said that make me uncomfortable with his short tenure at Colorado, it is his insistence on defining his actions as God-inspired that bothers me the most.

Money and security motivated Deion’s Boulder, Colorado, relocation. Nothing else. God had nothing to do with it.

Sanders wanted to escape the poverty and crime of Jackson, Mississippi, where he spent a little more than two years coaching at Jackson State University.

I don’t have a problem with that. I have a problem with Sanders lying about his motivation and lying about the brutal tactics he used to overhaul the Colorado roster.

“I think truth is good for kids,” Sanders told “60 Minutes.” “We’re so busy lying we don’t even recognize the truth no more in society. We want everybody to feel good. That’s not the way life is.”

No one is spewing and hearing more lies this football season than Deion Sanders. He’s college football’s golden calf, an idol to be worshiped by sports broadcasters, social media influencers, and sports fans ruled by racial idolatry.

He’s won three major college football games, and people are hailing him as a latter-day Bear Bryant. It’s a joke. The 19th-ranked Buffaloes are greatly overrated. In-state rival Colorado State outplayed them on Saturday and gave the game away with self-inflicted wounds.

NIL, the transfer portal, and the total abandonment of ethics has fueled Colorado’s “miraculous” turnaround. You can’t compare what Sanders is doing to the turnaround efforts of previous coaches because before the last two or three years, no coach had the opportunity to overhaul his entire roster in one season. Great coaches were given the job of coaching the kids they inherited better than their predecessors.

Deion Sanders isn’t the mastermind of a miracle turnaround. He’s a brand that Colorado purchased and gave a blank check to buy players and coaches.

I don’t have a problem with it. My problem is with Deion and the people selling it as some sort of righteous, godly, black-empowering movement. It’s not. It’s a money-grab by all parties. It’s elitist and privileged.

Keen observers could see the fraudulence Saturday night.

The man claiming God as his motivating force invited the gangsta rap world to his locker room and sideline. Lil Wayne, Offset, Master P, and Key Glock met with Coach Prime before and after the game.

But this is a God thing? Stop it. Stop lying.

It’s a money thing. It’s a radical materialist thing.

And this has nothing to do with uplifting black people. This has everything to do with uplifting elites.

Black elites love pretending they’re taking bold public stances for the betterment of working-class and poor black people. Boulder, Colorado, has a black population of less than 1%. Deion’s brand relocation evacuated Jackson, Mississippi, a city that is 83% black, to enrich a city with virtually no black people.

Black power!

Deion isn’t Georgetown’s John Thompson, building a powerhouse program at a white school in a black city. Deion is a black brand being used to benefit a white school in a white city.

Black power!

All the bandwagon black sports fans ditching their Jackson State hoodies for Colorado hoodies, you’re selling out, no different from Coach Prime. It’s what we do. We love to talk black power and black Wall Street while taking every opportunity to empower white liberals and enrich white Wall Street.

The obvious fraudulence would be hilarious if it were not so sad. Black elites are the true face of white supremacy. They have no interest in ending oppression. They want to benefit from it. They hate the working class and the poor. They have no moral anchor, no firm set of values. Hypocrisy is their defining moral code.

Saturday night’s football game was a culture clash. It was elites versus the working class.

Colorado State represented the working class, a university with a $500 million endowment. Colorado represented the elites, a university with a $2 billion endowment. In this analogy, CSU is the inner-city school and CU is the private, Catholic high school.

Deion’s son, Shedeur, drives a Maybach and loves flashing his diamond-encrusted Rolex watches in front of his opponents. Like his dad, he wears a big gold chain and drips with arrogance.

All the money, wealth, and privilege supported Colorado. Colorado is black Duke. And ESPN praised Coach Prime like he’s the second coming of Coach K.

Enraged by the entitlement and arrogance of its opponent, Colorado State let its animus and emotion run too wild and lost the game because of a lack of discipline.

I always root against elites. Saturday night’s game and Sanders’ “60 Minutes” interview confirmed my suspicion that Coach Prime is a fraud. His relocation to Boulder isn’t about God, black empowerment, or kids not named Sanders.

It’s all about Deion Sanders and nothing more.

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