MSNBC's New Pitch: We're Serious About News, We Swear!

In case you hadn't heard, MSNBC is launching a new campaign to try and pick up some new viewers. As part of it's "Lean Forward" efforts, the cable network is peeling back the curtain and releasing some behind-the-scenes looks at their on-air talent.

First, forget about the stretchable truth and silly dramatization of prime-time host Keith Olbermann--he can type with one finger extraordinarily fast. Watch the master at work:

Visit msnbc.com for breaking news, world news, and news about the economy

Next, MSNBC's Rachel Maddow hilariously claims to be "obsessed" with fact-finding:

Visit msnbc.com for breaking news, world news, and news about the economy

And finally, Ed Schultz takes a walk around in a world where common sense and reason are "dead," but apparently come alive on the set of his progressive talk show:

Visit msnbc.com for breaking news, world news, and news about the economy

Joe Scarborough, Chris Matthews and Lawrence O'Donnell also get their own spots. Click here for more info from Mediaite.