In case you hadn't heard, MSNBC is launching a new campaign to try and pick up some new viewers. As part of it's "Lean Forward" efforts, the cable network is peeling back the curtain and releasing some behind-the-scenes looks at their on-air talent.
First, forget about the stretchable truth and silly dramatization of prime-time host Keith Olbermann--he can type with one finger extraordinarily fast. Watch the master at work:
Next, MSNBC's Rachel Maddow hilariously claims to be "obsessed" with fact-finding:
And finally, Ed Schultz takes a walk around in a world where common sense and reason are "dead," but apparently come alive on the set of his progressive talk show:
Joe Scarborough, Chris Matthews and Lawrence O'Donnell also get their own spots. Click here for more info from Mediaite.