In plugging a new local government initiative called Families Stand Together, Sacramento Mayor Kevin Johnson enlists the help of Sesame Street's most vocal political activist. Elmo tells Mayor Johnson that he's had a tough time lately because one of his family members became unemployed:

This isn't the first time Elmo has taken a stand in support of government programs. The Federal Communications Commission (FCC) previously recruited Elmo to help push for new broadband internet initiatives.