© 2024 Blaze Media LLC. All rights reserved.
What's the latest hint that Sarah Palin might run for president? According to the Telegraph, Palin's website has adopted an Obama-esque font type.
Yes, the media are apparently now analyzing FONTS. ::facepalm::
The former Alaskan governor's website, SarahPac, makes extensive use of the Gotham font, which graphic experts say played a central role in communicating Mr Obama's reformist values in his successful run for the White House in 2008.Typographer Simon Garfield, who wrote a book called Just My Type, told an audience at the Hay Festival that the fresh-looking font could subliminally encourage people to support Mrs Palin.
In a speech reported in The Times, he said: "I think you can make a strong argument to say it was a great help to Obama.
"Obviously, he was elected because he is who he is but the whole campaign was such a fantastically clear, consistent one that the typeface did its job.
"You had the message: 'Change. Hope. Yes we can.' The font did not change from when he announced his candidacy through his primaries, on television, online and in all the print advertisements.
"I think the fact that Sarah Palin is using Gotham a lot shows how influential the font has been."
Want to leave a tip?
We answer to you. Help keep our content free of advertisers and big tech censorship by leaving a tip today.
Want to join the conversation?
Already a subscriber?
more stories
Sign up for the Blaze newsletter
By signing up, you agree to our Privacy Policy and Terms of Use, and agree to receive content that may sometimes include advertisements. You may opt out at any time.
© 2024 Blaze Media LLC. All rights reserved.
Get the stories that matter most delivered directly to your inbox.
By signing up, you agree to our Privacy Policy and Terms of Use, and agree to receive content that may sometimes include advertisements. You may opt out at any time.