Because when one thinks Discovery's famed "Shark Week," who doesn't think ... Lady Gaga? The cable network is capitalizing on the chartbuster's star power, featuring her song "Show Me Your Teeth" in it's recent "Shark Week" promo.
Discovery’s 24th annual Shark Week kicks off July 31 (editor's note: anyone else have their DVR's already set?), but the marketing machine gears up tonight when the first promo hits primetime. We’ve got your exclusive first look. Using Lady Gaga’s “Teeth” is inspired.